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Outreach Arsenal

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Tactical Outreach

The Strike Arsenal

Rebranded and evergreen templates for the Real Automation mission.

1. The Initial Strike (Phone Call)

The Tactical Discovery Call

Opening: “Hey [Owner Name] — [My Name]. (Beat.) I’m reaching out to companies in your area about an AI intake system we’ve been installing that’s been working really well.”

Product in One Breath: “It’s an AI that answers missed calls and overflow calls. It grabs the lead info, qualifies them, and turns it into a quote request. What do you think that could do for your business?”

Qualifiers: “Do you ever miss calls after hours or when you’re out on jobs? About how many calls are you seeing a week? And do you have a handle on how many are hitting voicemail?”

The Goal (Virtual Meeting): “I’m not trying to sell you on this call. I just want to schedule a quick 10-minute virtual meeting so I can show you the real numbers, let you experience William for yourself, and talk through any questions you have. Are you opposed to a 10-minute sync this week?”

Lock Time & Partner Rule: “Perfect. I’ve got [Day] at [Time] or [Day] at [Time]. Which is better? (Wait.) Totally fair. Who else needs to see it so you don’t have to repeat this twice? Cool — same thing: [Time A] or [Time B]?”

2. The Virtual Meeting (Google Meet Spoken Script)

The Conversational Virtual Demo

Phase 1: Welcome & Fair Trade
“Hey [Owner Name], thanks so much for jumping on today. I want to keep this super efficient for you. My goal is to show you how we stop the revenue leak in your business. So here is how I’d like to run this:

First, I’ll ask a few questions so I understand your business and see if we can actually help. Second, if it looks like a fit, I’ll show you how it works, the proof, and the math. And third, if you like it and want to move forward, we’ll cover next steps. Sound fair?”

Phase 2: Discovery (The 'Why')
“Before we dive in, what's the main goal you have for [Company Name] this year? And specifically, do you have a handle on how many missed calls are hitting your voicemail right now? I'm curious—what was the main reason you agreed to meet with me today?”

Phase 3: The Weapon (William)
“That makes total sense. That's exactly why we built William. William is our proprietary AI intake system. He answers your missed and overflow calls instantly, qualifies the lead, and hands it to your team in real-time. He sounds just like a person—no apologies, no robotic 'leave a message' vibes.”

“We have a guaranteed 92% success rate for converting those missed opportunities into predictable ROI, or you don’t pay usage. And that's contractual. Most teams see a 3-10% revenue bump with full ROI in 60-90 days.”

Phase 4: Experience & Math (Screen Share)
“Let's look at the numbers. [Screen Share ROI Calculator] Based on your volume, if we recover even half of those missed calls, here is the revenue we are putting back in your pocket. But the numbers are only part of it. You need to hear it. [Run William Sim] I want you to experience William right now.”

Phase 5: The Plan & Pricing
“Awesome. So here’s what we’ll do. We’re going to tailor William to your business and area to qualify and commit customers to your company, then send the lead straight to your team in seconds so you can close faster than literally any other company running marketing, all done-for-you in 1-3 days. This way your team isn’t bending over backwards trying to manage the phones.”

“We do this in 3 simple ways, depending on where you want to go… [Screen Share Pricing Page] Each package is a one-time investment + $0.99 per minute.”

  • Minimum: William does the job and sends the lead via text/email.
  • Grow: What most serious companies need + deeper integration and setup.
  • Enterprise: More for large scale ops.

Phase 6: The Solving Close
“Based on what you told me about [Goal/Problem], William is going to [How it solves it]. Perfect. Next steps are simple:

  1. I will send the agreement for you to authorize.
  2. You pay the setup fee.
  3. We schedule your customization call with the dev team.
  4. We connect William and go live.

Which of those three plans sounds like the best fit for your cash flow and growth goals?”

3. The Commitment Confirmation

The Tactical Confirmation Flow

Opening: “Hey [Owner Name] — [My Name]. Thanks again for taking the time to chat.”

The Confirmation: “I've got our 10-minute demo scheduled for [Date] at [Time]. I'm looking forward to showing you exactly how William stops the revenue leak from your missed sales.”

The Check: “I'll send over the Google Meet link in just a second—do you see any reason you wouldn't be able to make that time?”

The Partner Rule: “Totally fair. Who else needs to see it so you don’t have to repeat this twice? Cool — [Time A] or [Time B]?”

4. The Disruptor (Field-Work Focus)

The Tactical Disruptor Flow

Opening: “Hey [Owner Name] — [My Name]. I think we're playing phone-tag, and I'm not a fan of letting your phone bleed sales while we try to connect.”

The Pivot: “I know you're busy in the field, which is exactly why William exists. He's an AI intake system that handles the intake while you handle the work.”

The Question: “Do you ever find yourself calling back a lead only to find they already booked with someone else?”

The Close: “Are you opposed to a 10-minute sync to kill that bottleneck once and for all?”

5. The Clean-Up (Priority Check)

The Tactical Break-up Flow

Opening: “Hey [Owner Name] — [My Name]. I've tried to reach you a few times regarding the intake bottleneck and haven't heard back.”

The Isolate: “Usually, this means one of two things: either you've already solved the missed-call problem, or it's just not a priority right now.”

The Exit: “If it's not for you, no problem—just let me know so I can stop cluttering your voicemail. If the bottleneck is still a pain, do you have 10 minutes to see the ROI fix?”

Industry Strike Map

Hyper-Targeted Tactics

Select an industry to load the tailored script and email strike.